Social Media has been important business practice for the past few years, and it has showed no signs of slowing. In fact, it’s taking off, and we at the LCBD are here to make sure you can hit the ground running at whatever speed.
There have been numerous instructors teaching social media workshops at the LCBD in the past few years, and instruction in using Facebook fanpages is always included. Without fail, there are questions that come up regarding recent changes in Facebook that the instructors have to muddle through and try to answer intelligently. Facebook is constantly morphing and upgrading itself, making it a moving target when it comes to learning all the new functions of the latest version
Just as it’s been increasingly important to keep up with the changes in Facebook as a marketing tool, keeping up with new social media tools is essential for a thriving business. As such, LBCD will have classes for the newest social marketing machine: Pinterest.
In December of 2011, Pinterest became one of the top 10 largest social network services, with 11 million total visits per week. In March 2012, Pinterest became the 3rd largest social network in the United States. By February of 2013, there were 48.7 million unique U.S. visitors to the site. Unfortunately, until recently, the demographics for Pinterest has been 20-40 year-old women, so it was not really taken too seriously for business purposes. But take another look! They now have business pages and most of the top business authors have Pinterest accounts. Even better, they create communities, a vital business tool.
When I was asked to consider offering a Pinterest class at the LCBD, I looked at the site, and hastily came to the conclusion that it was for bored housewives, or for people interested in hobbies. I spent a bit of time messing around on the site and then quickly saw the huge marketing potential for many of the business clients that the LCBD works with. Thus, we now have scheduled a Pinterest class in August.
It’s worth checking out Pinterest on Wikipedia (http://bit.ly/13yOgZd), which details the changes the site has gone through since they first showed up on the social media scene, as it can give you a good idea of how it evolved into a marketing tool that is easy and fun for you to use. Though I doubt that I would have considered it in the past, it is certainly a site to consider using now. The key to sites like this is, offer quality, or interesting items if you are using this to promote your business. If people have an interest in what you are putting out there, they will eventually take a look at your website.
Many of the clients we see at the LCBD are apprehensive when it comes to using social media. I can’t stress enough the importance of keeping an open mind and checking out the social networks that exist now or are yet to come. It is annoying keeping up with the functionality of the sites as they are going through changes, but it is well worth it in the end. If you are looking for immediate sales, this is not the place for you. Social media is about building community and offering up something that might be beneficial to others, as Pinterest is about community building, this class will help.