Does that word cause you some anxiety? If you’re like most business owners, it probably does – if only a little. If you’re short on technical skills, this can seem like a major endeavor – but it doesn’t have to be.
I’m a huge advocate of small business blogging:
- It increases your traffic by giving your website visitors something new to look at;
- It provides a specific answer for customers who are searching with specific questions;
- It makes you think about your business, your market, and your philosophies toward it;
- It builds your ability to generate speaking points when pitching new customers, making new connections, and talking to random strangers on the elevator;
- It gives you a place for people to read more or learn more about you and your business;
- It builds SEO (search engine optimization) by increasing the frequency of updates and keywords on your site
- Figure out what you want to blog about – what new perspective can you bring about your business, your industry, your market, and so on.
- Figure out how often you want to blog – every two days? every week? For the best impact, I’d recommend at least once a week.
- Figure out what tools you’re able to use – WordPress? Blogger? Tumblr? Your choice of tool will determine how much benefit you’ll get from search engines finding a post.
- WordPress is generally the best choice; the LCBD even offers a class (taught by yours truly) in how to create your first WordPress website
- WordPress can be used as your whole website, a stand-alone blog, or your whole website with a blog attached
- WordPress also comes in two flavors: self-hosted (you own the domain and hosting) and WordPress-hosted (you create an account – You.WordPress.com, for example, and it is set up for you at WordPress.com)