Business Blogs: How To Get Started

Blogging.

Does that word cause you some anxiety? If you’re like most business owners, it probably does – if only a little. If you’re short on technical skills, this can seem like a major endeavor – but it doesn’t have to be.

I’m a huge advocate of small business blogging:

  • It increases your traffic by giving your website visitors something new to look at;
  • It provides a specific answer for customers who are searching with specific questions;
  • It makes you think about your business, your market, and your philosophies toward it;
  • It builds your ability to generate speaking points when pitching new customers, making new connections, and talking to random strangers on the elevator;
  • It gives you a place for people to read more or learn more about you and your business;
  • It builds SEO (search engine optimization) by increasing the frequency of updates and keywords on your site
Business blogs can go a lot further than a “pay and forget” bus stop or yellow pages ad; better yet, writing a blog doesn’t cost a dime – except for the time you put in.
Sound good? Here’s how to get started:
  1. Figure out what you want to blog about – what new perspective can you bring about your business, your industry, your market, and so on.
  2. Figure out how often you want to blog – every two days? every week? For the best impact, I’d recommend at least once a week.
  3. Figure out what tools you’re able to use – WordPress? Blogger? Tumblr? Your choice of tool will determine how much benefit you’ll get from search engines finding a post.
    • WordPress is generally the best choice; the LCBD even offers a class (taught by yours truly) in how to create your first WordPress website
    • WordPress can be used as your whole website, a stand-alone blog, or your whole website with a blog attached
    • WordPress also comes in two flavors: self-hosted (you own the domain and hosting) and WordPress-hosted (you create an account – You.WordPress.com, for example, and it is set up for you at WordPress.com)
  4. Create a WordPress.com blog before you build out the real blog; that way you can get used to the interface, how to post, and what tools are available.
  5. Finally – hire a geek. I know this sounds a little self-serving, but – there are a lot of really good geeks out there to help you and it’s a lot more beneficial for you to spend your time doing the things you know and like to do.
And – don’t forget, the Loveland Center for Business Development offers classes in WordPress blogging for businesses. Check the Events and Workshop calendar to see when the next one is scheduled!
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